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Deliver Testimonial Video Captions a Client Can Actually Use

“Captions included” sounds clear until the client receives a video with tiny text permanently burned into the image and no editable caption file.

Agree how the video will be used before choosing the caption deliverables. A website player, a conference screen and a social upload can need different files and presentation choices.

Separate the outputs

Captions follow the timing of the video. A transcript gives the content in a separate text form. Translated subtitles introduce another language and its own review work.

W3C’s captions guidance explains that captions include speech and the non-speech audio needed to understand the content. Its transcript resource also describes adding essential visual information where needed.

Use those resources to plan the actual audience needs. A decorative text overlay is not automatically a complete caption track.

Write a delivery sheet

This is a fictional example for a customer interview clip.

Deliverable Agreed use Review
Clean video master Client archive and further edits No permanently embedded social captions
Caption file Website player Timing, names and relevant sounds checked
Captioned social export One agreed channel format Legible at normal viewing size
Transcript Page beside the video Speaker labels and essential visual context
Language version English Translation not included in this assignment

Confirm the formats the client’s actual player and publishing workflow accept. Do not promise that one file will upload correctly everywhere.

Review words and timing

Play the finished piece with the captions turned on. Check names, specialist terms, numbers and speaker changes against the source.

Automatic text can be a starting point, but a human review should catch mistakes that change meaning. “Can” and “can’t” are a small difference on screen with a large difference in the customer’s statement.

Read the captions at the intended display size. Check that they do not cover important interface labels, speaker information or visual evidence.

Test the destination

A locally correct file can still be handled differently by the publishing platform. Confirm who will upload it and who will inspect the published result.

Ask the reviewer to check that captions can be selected where intended, the timing is preserved and the transcript link is discoverable. If only a burned-in version is supplied, describe it accurately instead of implying the viewer can switch it off.

Hand over something maintainable

Use clear filenames that connect the video, language and version. Keep the approved transcript and caption source with the final export so later corrections do not require rebuilding the whole project.

For the surrounding recording assignment, use the testimonial video brief. This checklist makes the caption part of that assignment specific enough for the client, editor and publisher to review together.